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Tag: Featured Story
The Correlation Between Brand Loyalty and Nostalgia Marketing
As I write this, I am eating a bowl of Campbell’s Bean with Bacon Soup. Honestly. If I had a way to show this...
What Interstate Commerce Could Mean for Employers
Cannabis legalization is continuing to spread across the country. Five new states joined the list in 2020; every ballot measure seeking to expand medical...
Beyond / Hello Is Reimagining the Cannabis Retail Experience
In March 2020, as states initiated hurried responses to the raging coronavirus pandemic, the cannabis industry was thrown a lifeline. As all kinds of...
Greenlane Continues to Expand Its Brand Portfolio with Acquisition of Eyce
BOCA RATON, Fla. – Global distribution company Greenlane Holdings Inc. acquired Eyce, a large-scale manufacturer of silicone water pipes and accessories. Originally founded in 2013,...
2021 Cannabis Retail Strategies
As we settle into 2021, cannabis’s essential designation is old news. Likewise, cannabis consumers’ rapid shift toward online pre-orders, curbside pickup, and delivery is...
Interstate Commerce: What to Expect in 2021
The cannabis industry continues to thrive as an essential business through a particularly challenging period of economic struggle. In 2021, as more conversations focus...
HERBL Is on a Mission to Educate Every Node along the Supply Chain
HERBL chief executive officer Mike Beaudry clearly remembers the day he saw the true scale of the mountain he and his distribution company had...
Amended PACT Act Could Disrupt Vape Industry
WASHINGTON, D.C. – In December, the 2021 Consolidated Appropriations Act passed by Congress and signed into law by former President Donald Trump expanded the reach...
How Much U.S. Farmland Should Be Dedicated to Hemp Crops?
According to the Journal of the American Medical Association, Google searches for CBD and hemp have risen steadily since 2014. The growing public interest,...
How Successful Cannabis Executives Approach Direct-to-Consumer Marketing
Brands like Warby Parker, Casper, and Cards Against Humanity have achieved great success with direct-to-consumer marketing. Though some cannabis businesses may not be able...
