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Executive Insight with RAW Rolling Papers CEO Josh Kesselman

Of all the challenges companies face in the competitive United States market, building brand allegiance is one of the most daunting. Consumers, both new-to-the-plant...
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Uncertainty Loomed As Global Cannabis Professionals Converged for Weed Week

LAS VEGAS – Thousands of cannabis industry members from around the world flocked to Nevada the first week of December for MJBizCon, the Emjays...
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Blending a Modern Approach With Traditional PR Strategies

Succeeding in today’s fast-paced communications environment requires a tactful integration of traditional and modern public relations (PR) strategies, especially for brands interested in maximizing...
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Cannabis Industry Event MJ Unpacked Names Proven Media its Public Relations Agency of Record

ST. LOUIS -- MJ Unpacked, a leading cannabis industry trade event with exclusive attendance for licensed operators, researchers, and investors, named Proven Media its public...
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6 Tips for Creating an Irresistible Media Kit

As public relations professionals, my team’s job is to land media coverage for our clients. To push stories forward and achieve the best possible...
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17 Ladies Leading the Cannabis Industry in 2024

Despite a modern commercial landscape dominated by men in leadership roles, history reminds us women have always been integral to cannabis culture. Long before...
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Let’s Make 2024 an Authentic Year

With the new year underway, I look back on 2023 with pride—not just for the many accomplishments of my team, but for the industry...
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8 Ingredients for Marketing Success

Good marketing looks seamless, but there is plenty going on behind the scenes. When you’re creating your business’s marketing mix, there are various tools...
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Cannabis Career Watch | New Hires and Promotions September 11, 2020

Canada-based Aurora Cannabis promoted Chief Commercial Officer Miguel Martin to the role of chief executive officer, replacing interim CEO Michael Singer. Martin joined Aurora...

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