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Tag: Market analysis
The Pre-Roll Market in 2026: Growth, Pressure, and Operational Reality
Pre-roll demand is durable, but margins aren’t. In 2026, the category is still growing, yet success is increasingly determined by operational reality: moisture control, grind consistency, packing density, and post-production handling. As GMP expectations rise and retail tolerance for inconsistency drops, the operators who win are the ones who treat pre-rolls as true manufacturing, not assembly.
Beyond the Cannabis Data: Q&A with New Frontier Data’s Gary Allen
It’s 2023, and some form of cannabis use is legal in the vast majority of states. Market analysts still predict big growth for the...