Tag: marketing

Cannabis menus increasingly sound like dessert boards, and new sales data suggest the shift is more than playful branding. Flavor-forward names may be helping products speak a language mainstream consumers already understand while raising larger questions about merchandising, cannabis culture, and when a product name becomes a flavor claim.

NEW YORK -- 5W, an AI communications firm, released its Cannabis AI Visibility Index 2026, a new ranking of the top 25 American cannabis...

Truth, resourcefulness, and diligence are the foundation of every successful cannabis marketing campaign. Here’s how to apply them effectively.

What Apple taught me about cannabis branding and customer experience I worked with Steve Jobs. Well, not really. I worked at Apple while Jobs was...

Headlines have been dominated by fear and outrage for too long — especially in the cannabis industry, where regulatory instability has caused distress. Today’s...

Public relations (PR) and marketing are related but distinctly separate activities. Understanding how these public-facing initiatives naturally converge, overlap, and complement each other is...

Public relations (PR) and marketing are distinctly separate activities. Understanding how these public-facing initiatives naturally converge, overlap, and complement each other is critical in...

The cannabis industry has seen a significant shift toward e-commerce as dispensaries seek to meet the demands of an increasingly digital consumer base. This...

Growing a business is a massive challenge, even on the best of days, but it’s absolutely a manageable task. You just have to know...

Today’s cannabis brands are looking for meaningful ways to engage with a generally younger, more tech-savvy, and more sustainability-conscious demographic. This audience evolution goes...