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Tag: microdosing
Why ‘Light’ Cannabis is the Next Growth Frontier for Retailers
Why aren’t cannabis basket sizes growing despite a constant influx of new products? Retail expert Wendy Milne explains why adding more high-THC SKUs is often a recipe for market stagnation and how “light” cannabis — products designed for moderation and social functionality — is driving a significant increase in average transaction value. By analyzing data from the Ontario Cannabis Store and Lite Label partners, Milne reveals 58 percent of consumers are actively seeking lower-potency options. Here’s how to reframe the “weak” stigma into a premium social-use case that builds loyalty and captures incremental growth in a saturated market.
As Restrictions on Cannabis and Psychedelics Ease, Americans Dabble with ‘Microdosing’
SAN DIEGO — Loosening local, state and federal regulations on cannabis and psychedelics has increased Americans' interest in microdosing, according to a study from...
The Mainstream Appeal of Microdose THC
Microdose gummies and low-dose seltzers are often seen as an ideal entry point for first-time consumers, but they’re also becoming mood- and performance-enhancing substances...
California Brands, Influencers Attend Gathering for Conversation on Cannabis
LOS ANGELES – An intimate gathering of cannabis professionals, company owners, media, other influencers, and interested parties on Thursday night was held at co-working...
Ricardo Baca is the Weedsmith
Ricardo Baca has been chronicling the industry since founding The Cannabist in 2013. Now he’s reinventing himself with the Grasslands content agency.
It’s a dream...