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Tag: Millenial
How to Engage with Gen Z in 2023
The beginning of the legal cannabis industry was defined by excess, and in response, the market catered to the most obvious group that had...
Selling the Sizzle and the Steak
It used to be so easy to buy cannabis: Call your source, or maybe drop in on a neighbor. Then head shops became a...
Data Analysis: The Consumer Demographics Driving Sales
As legal cannabis becomes increasingly accessible and popular in North America, more brands and retailers are trying to gain precise insights into who their...