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Tag: opinion
An Ounce of Prevention Can Stop Financial Distress
It’s a challenging time for cannabis businesses around the country. But for those of us who have been involved since the beginning, what else...
The Industry’s Supposed Death Has Been Greatly Exaggerated
While traveling recently I ran into Bud, a cannabis industry veteran, who I had known since I was a teenager. He is a big...
The Evolution of Cannabis Branding and Retail
While much of the conversation about innovation has been centered on new scientific studies and technology that maximize both product quality and variety, it’s...
Opinion: Are Republicans Emerging as Leaders in Cannabis Legislation?
We typically think of cannabis as a liberal political issue, as historically we have seen a push from Democrats in support of cannabis use,...
Opinion: A Little Brown Boy’s Story
A young boy was happily cuddling on his mother’s lap as his father drove, seemingly forever, on their cross-country road trip. They were on...
Opinion: The Evolution of Cannabis in California
Talk about an OG! For more than 100 years, California has been the epicenter of American cannabis production. In 1910, with scarcely more than...
Lessons in Marketing and Fishing
I have worked in the advertising and marketing industry for longer than most. I’ve seen the rise of the internet, the demise of network...
Kary Radestock Celebrates Hippo Premium Packaging’s Birthday in Canna Years
According to the American Kennel Club (AKC), Hippo Premium Packaging is now thirty-eight years old—in dog time. But don’t try to do the math....
The Correlation Between Brand Loyalty and Nostalgia Marketing
As I write this, I am eating a bowl of Campbell’s Bean with Bacon Soup. Honestly. If I had a way to show this...
Capturing Mindshare with Effective Advertising
Humans have a tendency to believe things used to be better, although when those things were better depends on who you ask and the...