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Customers line up outside a modern cannabis dispensary in a bustling urban area, highlighting foot traffic and tourist interest.

Dispensary Marketing in 2025: Google, AI, and Local Search

Search has replaced location as the driving force behind dispensary traffic. With insights from consumer surveys and Google’s leaked algorithm docs, here’s how cannabis retailers can optimize visibility, attract locals and tourists, and future-proof their marketing strategies.
Illustrated hands holding megaphones against a blue sky, symbolizing cannabis PR and strategic communication in the cannabis industry.

7 Secrets for Successful Cannabis PR Campaigns

A strong public relations (PR) strategy can elevate a brand, strengthen consumer trust, and address the unique challenges cannabis companies face every day. But...

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