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Tag: product packaging
Cannabis Packaging Solutions: Design, Compliance, and Sustainability
Packaging designed to make first impressions last
Packaging is an eternal puzzle, especially in heavily regulated industries and even more especially when those industries are...
Marketers Should Focus on Customer Need States, Not THC Levels
Most cannabis marketing efforts still can be summarized with three letters: THC.
As the primary psychoactive compound in cannabis, tetrahydrocannabinol (THC) levels long have been...
As cannabis brands face marketing challenges due to patchwork regulations, Wana unveils consistent new...
BOULDER, Colo. –
A patchwork of state regulations and lack of federal guidance has relegated cannabis brands that serve a range of communities with...
Supply-Chain Disruptions Hit Cannabis Packaging
The pandemic has forced businesses to reexamine their operations and make tough but necessary changes to their business models. Many suppliers shut down or...
Product Packaging Is a Powerful Marketing Tool
During my more than twenty years in the business, I’ve learned one of the best returns on marketing investments comes from good signage. Having...
Increasing Sales Through Better Cannabis Product Packaging
Jessica Bernardo had a problem. The energetic founder and chief executive officer of Canna Bath was disappointed in the company’s sales volume and having...
Sometimes the Packaging Is the Product
How many readers are over the age of 50? And how many are women? If you fall into these two categories, you’re in luck…this...