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Tag: Rachelle Gordon
10 Commandments of Perfect Packaging for Cannabis
Consumers, retail buyers, and marketers are putting more emphasis on brand presentation than ever before, with the results often playing a large role in...
Idaho Bucks International Trend, Increases Criminal Penalties
BOISE, ID. – In 2022, Idaho arrested an estimated 4,992 individuals for cannabis possession, marking the third consecutive annual increase. This year, if state...
Packaging: Containing Your Brand
They say you can’t judge a book by its cover, but packaging often makes or breaks retail sales. Brands spend months cultivating gorgeous flower...
Cultivating Excellence: Harnessing CO2 for Potency and Yield
Cannabis is a dynamic plant, requiring many unique inputs to thrive. From cannabis nutrients to soil pH and the right light, it takes a...
Six Essential Strategies for Maximizing Event Sponsorships
Conferences and trade shows are excellent ways for professionals to learn, engage, and find new opportunities. But everyone knows the real business happens after...
Navigating the Weird World of Cannabis Social Media
Brands rely heavily on social media to raise awareness. With relatively low overhead costs and the potential for considerable reach, a robust social media...
7 White-Label Manufacturers That Can Help Expand Your Brand
Launching a new product line is hard work. It’s also expensive, especially for startups that may not have the up-front investment for all the...
Study Reveals Chemical Differences in Indoor and Sungrown Cannabis
When it comes to cannabis, most people assume the plant’s genetics are primarily responsible for an individual cultivar’s cannabinoid and terpene content. However, it...
6 Cannabis Retail Marketing Predictions for 2023
Cannabis marketing has reached a complicated point in history. The era of adult-use legalization is over a decade old, with more states coming online...
6 Cannabis Staffing Agencies to Help Elevate Your Company
The cannabis industry is expanding at a rapid pace. According to the 2022 Leafly Jobs Report, there are currently more than 428,000 full-time equivalent...