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Tag: Rachelle Gordon
Reaching Medical Cannabis Consumers: Helping Patients Thrive
In a time when adult-use cannabis seems to get all the attention, it’s important to remember that many people use the plant as medicine....
Improving Fair Access to SAFE Banking
Ask nearly any cannabis professional about what’s holding the industry back, and you’ll likely get three answers: cannabis’s status as a Schedule I drug,...
The Power and Potential of Third-Party Marketplaces
Third-party marketplaces with millions invested in educational content and search engine optimization (SEO) are often the first touchpoints for cannabis consumers. When shopping online...
5 Cannabis Industry Predictions for 2023
The new year is upon us. The beginning of January always brings a sense of reflection, curiosity, and for many, hopeful anticipation about what’s...
10 Cultivation Techniques to Increase Yield
When it comes to agriculture, achieving a robust yield is always one of the main goals. For cannabis, it’s even more crucial. The plant...
Is Party Sponsorship a Viable Path to B2B Brand Awareness?
It’s no secret that trade shows extend far beyond the speaker stages and expo halls. Ask the majority of professionals where the real deals...
MJBizCon Offered Glimmer of Hope Amidst Dark Days
MJBizCon, the industry’s largest trade show, returned to Las Vegas this week with resurgent energy.
More than 1,400 exhibitors and 200-plus speakers spanned the massive...
5 Essential Tips for Your Big Return to In-Person Conferences
The onset of the COVID-19 pandemic turned life upside down, especially when it related to work. Work-from-home became the new norm, with Zoom and...
Our Uncertain Future Felt a Bit Brighter at Hall of Flowers
Hall of Flowers, one of California’s favorite brand-centric B2B cannabis events, returned to the Sonoma County Fairgrounds last week.
Throughout the various expo halls, new...
How to Advertise CBD Products with Major League Baseball
Officials with Major League Baseball (MLB) recently announced they would permit league-approved CBD brands to sponsor teams starting next year. As first reported by...