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Tag: Randall Huft
The Greatest Story Ever Sold
Throughout history, a few extraordinary advertising campaigns literally changed society. These tales have been told—and sold—to the masses and changed the course of human...
Love Lists? 7 Amazing Reasons to Read This Marketing Column
Every day, I see hundreds of articles claiming to provide a solution to whatever problem you may encounter in just a few simple steps....
What Makes a Cannabis Brand? The Answer Lies Beyond the Logo
What companies have done a great job with branding?
I really like what Canna Bath Co. has done. They were having difficulties getting products into...
Surviving the Harsh Realities of Branding
A few years ago, I had the privilege of speaking at a major cannabis conference about marketing and branding. The room was packed with...