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Building Bigger Cannabis Brands with Better Data

It’s hard to imagine what newbie customers must be thinking as they peruse retail cannabis menus these days. First, they must decode the categories—“flower,”...
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The Luxury Cannabis Market: An Original, Survey-Based Report

Just a few short years ago, the notion of luxury might have seemed completely incompatible with cannabis’s dank aesthetic and anti-establishment roots. Yet today,...
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SoapBoxSample, Vertosa to Present Virtual Beverage Seminar

OAKLAND, Calif. – SoapBoxSample, a Market Research firm specializing in cannabis consumer insights, announced their strategic partnership with Vertosa today. Vertosa is a leading...
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SoapBoxSample Poll Shows Many Consumers Unaware of Cannabis Beverages

LOS ANGELES – While the cannabis-infused beverage category is expanding rapidly, product awareness and brand awareness lag behind, according to a survey of 1,000...
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The Higher Purpose of Cannabis Gifting

In the spring of 2020, two consumer insights companies, SoapBoxSample and KNow Research, joined forces to explore consumer behaviors, needs, and preferences around the...

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