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Tag: strategy
Thrive to Survive with Risk Mitigation Strategies for 2024
The cannabis industry’s rapid expansion continues to present both opportunities and challenges. As the market matures, companies must adapt and strategize to thrive in...
6 Cyber Risk Strategies to Protect against Potential Exposures
Many cannabis companies are “green” when it comes to cybersecurity. Like most startups in a fast-growing market, it’s easy for businesses to fall short...
Growing Like a High-Tech Weed
Until recently, “the future of cannabis” meant the end of draconian drug laws, increased patient access, and federal legalization of a safer recreational alternative...
The Problem at the Heart of the U.S. Cannabis Market—and How to Solve It
If there is a single defining challenge at the heart of the U.S. cannabis industry, it's route-to-market strategy. No one has quite figured out...
Cannabis and Coronavirus: New Frontier Webinar Focuses on Risk, Opportunity
Cannabis marketing data firm New Frontier Data yesterday hosted a day-long webinar on the effect of the coronavirus (COVID-19) crisis on the global cannabis...
Leveraging the Media for Growth
When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
Plan for Success with an Editorial Calendar
Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
The Dos and Don’ts of Connecting with the Media
You have news to share and you want help telling a great story, so who are you going to call? The media.
We have...
What Is PR and Why Do I Need It?
I am going to go out on a limb and guess that as a cannabis business owner, someone along the way has said you...
3 Ways to Motivate Employees (Without Spending a Dime)
Whether you’re running a department or a whole company, having motivated employees is key to success. If the people who report to you are...