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20 Brands With Packaging That’s Outside the Box
While every aspect of the cannabis industry has undergone
major changes in the past five years, none have been more radical than those in
retail packaging....
How Cannabis Brands Can Be Like Apple: Learn to Succeed Using Brand Equity
The world of cannabis is growing up. Consumers are savvy and
sophisticated, and they want more than just being able to buy products they
like. Today’s...
PR and Digital Marketing – the Power Couple of Brand Awareness
Digital marketing provides a solid brand foundation and press relations (PR) amplifies your brand messaging—together they are the power couple of brand awareness. Not...
Instagram Says No Vape Ads for Influencers
MENLO PARK, Calif. – Social media platform Instagram announced on Wednesday that it would no longer allow social media influencers on the platform to...
How Successful Executives Deal with Cannabis Trade Shows
Several months back we spoke to successful cannabis executives about how they handled traveling for work. Traveling to events is only half the battle....
Marketing to Post-Millennials: Tips for a Disruptive Industry and Time
As technology evolves, it effects change in society and has
an impact on the way we look at things. According to futurist Ray Kurzweil, not
only...
The Dos and Don’ts of Connecting with the Media
You have news to share and you want help telling a great story, so who are you going to call? The media.
We have...
What Cannabis Brands Can Learn from Greek Mythology
In Greek mythology, Icarus drowned after plummeting from the sky because, in his complacency and hubris, he flew too close to the sun and...
Do You Have a Cannabis Crisis Communications Plan?
In September, our industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak, of course....
Yes, You Can Advertise Cannabis
Cannabis
is moving forward. Despite how exciting it’s been to operate in an emerging
industry, each passing day brings greater clarity about regulations and less
confusion about...