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Marketing to Post-Millennials: Tips for a Disruptive Industry and Time
As technology evolves, it effects change in society and has
an impact on the way we look at things. According to futurist Ray Kurzweil, not
only...
The Dos and Don’ts of Connecting with the Media
You have news to share and you want help telling a great story, so who are you going to call? The media.
We have...
What Cannabis Brands Can Learn from Greek Mythology
In Greek mythology, Icarus drowned after plummeting from the sky because, in his complacency and hubris, he flew too close to the sun and...
Do You Have a Cannabis Crisis Communications Plan?
In September, our industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak, of course....
Yes, You Can Advertise Cannabis
Cannabis
is moving forward. Despite how exciting it’s been to operate in an emerging
industry, each passing day brings greater clarity about regulations and less
confusion about...
Don’t Be Chevrolet: a Lesson in What NOT to Do with Your Brand
General Motors’ venerable Chevrolet brand is in danger of extinction—and if the golden goose dies, GM will have no one but itself to blame.
Founded...
Influencer Trippy Treez Is Elevating the Industry, One Follower at a Time
The Bottom Line: Model and former accountant Trippy Treez has amassed an audience of almost 300,000 on Instagram and YouTube. “I wanted to elevate...
Support Your Successful PR Strategy with a PR Toolkit
When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
A Lesson for Brands, From Dog-Eat-Dog Political Campaigns
In her book Consumer Democracy: The Marketing of Politics, author Margaret Scammell makes the point politicians are marketed and sold to the public in...
Motive CBD Debuts CBD Product Line for Athletes on NFL Season Kick Off Day
Motive CBD is debuting its extensive product line on the same day the NFL is hosting its 2019 season opener.
The CBD maker is offering...
