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The Brand Marketing Struggle Is Real
Every category of brand marketing has its challenges, but cannabis brands may have the most difficult path to success. Pharmaceutical ads in national print...
An Ad Man’s Marketing Advice
Advertising is about spotting boundaries and providing novel solutions to both immediate and long-term problems. I’ve been an account manager in the digital marketing...
How to Build Consumer Loyalty
Ask any marketer with a basic grasp of the customer-acquisition process, and they’ll tell you it’s much cheaper to retain an existing customer than...
The Only Constant Is Change
Here we are, going through another quirky cycle in the cannabis industry. During times of change and downturn, many pause to reflect where they...
How Curaleaf CEO Matt Darin Drives Revenue in a Tough Market
In April, cannabis giant Curaleaf received a disconcerting notification from the New Jersey Cannabis Regulatory Commission (CRC) indicating regulators planned to deny license renewals...
Negligent Storytelling: The Heart of Cannabis Marketing Failures
Despite its many challenges, cannabis is supposed to be one of the most exciting industries in the modern age.
And make no mistake, safe access...
8 Tips to Minimize Cybersecurity Risk
The cannabis industry is not immune to cyberthreats. Many Canadian businesses lost millions after a distributor for the government-operated Ontario Cannabis Store was hit...
The Unionization of Cannabis
Teamsters Local 777 members walked off their jobs at two of Green Thumb Industries’ Rise Cannabis shops in Illinois the day before 4/20. For...
Trulieve Shutters California, Massachusetts Operations
TALLAHASSEE, Fla. – In a move to “preserve cash and improve financial performance,” Trulieve Cannabis Corp. exited two markets in June. The company closed...
How Heritage Brands Can Expand Their Reach
In the old days, reputation was everything in the world of cannabis. Without the benefit of government regulation, internet searches, or scientific research, trust...