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Adam Bierman Returns
When Adam Bierman started his journey in the cannabis industry in 2008, he was a California kid with a brash personality and ambitions to...
The Importance of Branding for Your Customers in 2023
The cannabis industry has come a long way since Colorado voters decided to legalize recreational use in 2008. In the early days, the novelty of...
Is There a Solution to the Cash Crunch?
While the past few years have been no picnic for companies struggling to turn a profit, it looks like 2023 could be the most...
Payroll Shakeup: Be Aware of Pitfalls, but Don’t Panic.
ROCHESTER, N.Y. – Third-party payroll and human resources service provider Paychex will suspend direct deposits, time and attendance, and automatic payroll tax administration for...
6 Cannabis Retail Marketing Predictions for 2023
Cannabis marketing has reached a complicated point in history. The era of adult-use legalization is over a decade old, with more states coming online...
Marketers Should Focus on Customer Need States, Not THC Levels
Most cannabis marketing efforts still can be summarized with three letters: THC.
As the primary psychoactive compound in cannabis, tetrahydrocannabinol (THC) levels long have been...
The Industry’s Supposed Death Has Been Greatly Exaggerated
While traveling recently I ran into Bud, a cannabis industry veteran, who I had known since I was a teenager. He is a big...
I Spoke to 25 VC Fund Managers. Here’s What I Learned.
At Poseidon, we track close to fifty funds investing in private cannabis companies. In the current economic climate, only about half are active. Despite...
How to Build a Successful Collaboration
When global advertising trade publication Adweek discusses your campaign in a positive light, you know you’ve hit your mark. When the magazine hosts a...
11 Collaborations Done Right
The past few years have seen a surge in brands from a wide variety of industries partnering to share and cross-pollinate audiences. Mainstream consumer...