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Plan for Success with an Editorial Calendar
Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
Vireo Health Employees Become First Cannabis Workers to Unionize in Maryland
TOWSON, Md. – Medicinal cannabis workers in Maryland have officially organized. Employees for Vireo Health International will now join the United Food and Commercial...
Marketing to the Masses
Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded in the...
Cannabis Career Watch | New Hires and Promotions January 3, 2020
Cannabis platform ManifestSeven (M7) appointed former Xerox executive Hélène Blanchette president of its women-focused retail subsidiary, MyJane. Blanchette replaces outgoing president and co-founder Kim...
Happy 4th of July! Yes, It’s Time to Plan Summer Holiday Promotions
I have to admit it: Underneath my hip Southern California
urban-chic exterior, I am a sucker for the holidays. I love fireworks on
Independence Day, turkey...
20 Brands With Packaging That’s Outside the Box
While every aspect of the cannabis industry has undergone
major changes in the past five years, none have been more radical than those in
retail packaging....
How Cannabis Brands Can Be Like Apple: Learn to Succeed Using Brand Equity
The world of cannabis is growing up. Consumers are savvy and
sophisticated, and they want more than just being able to buy products they
like. Today’s...
PR and Digital Marketing – the Power Couple of Brand Awareness
Digital marketing provides a solid brand foundation and press relations (PR) amplifies your brand messaging—together they are the power couple of brand awareness. Not...
Instagram Says No Vape Ads for Influencers
MENLO PARK, Calif. – Social media platform Instagram announced on Wednesday that it would no longer allow social media influencers on the platform to...
Cannabis Career Watch | New Hires and Promotions December 20, 2019
Canopy Growth Corporation has appointed David Klein to the position of chief executive officer. In his current role as executive vice president and chief...