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Bhang and FSD Pharma Add New Executives; True Leaf Pets Lands Celebrity Ambassador |...
Pet health and wellness brand True Leaf Pet Inc. has named creative director and choreographer-to-the-stars Laurieann Gibson and her fur-baby Samson, a 12-year-old Pomeranian,...
The Future of Cannabis Marketing: What’s Data Got to Do With It?
No other industry—outside of tech—began with such an abundance of, and requirement for, data. Every legal market requires some form of statewide traceability. If...
Team Building: Look to Consumer Packaged Goods as an Example
Over the next five to seven years, cannabis will be the fastest growing category of trade in the U.S. with more employment opportunities than...
What Is PR and Why Do I Need It?
I am going to go out on a limb and guess that as a cannabis business owner, someone along the way has said you...
10 Steps to Successful Cannabis Social Media Marketing
Be social.
It’s not enough just to show up anymore. You have to be social. Engage with followers directly. Ask them questions, respond promptly to...
Next Generation Marketing: How to Utilize Brand Ambassadors
In the ever-evolving landscape of cannabis, market competition is becoming fiercer. To stay ahead of the curve, many companies are turning to marketing tactics...
10 Cannabis Instagram Influencers You Need to Follow Now
In the digital age, companies must take their message directly to the masses.
Cannabis companies, especially. Shut out of many traditional forms of advertising, brands...
Craft a Brand That Is Unique, Compelling, and Credible
For the past few years, I’ve been advocating the need for cannabis companies to actively pursue a more mainstream, disciplined approach to brand-building. There’s...
Employee Handbooks: A Guide for Cannabis Employers
For any business just getting started with employment policies and procedures, the prospect of drafting an employee handbook can be intimidating. Horror stories about...
Shine Papers Mines Digital Gold With ‘Shine Day’ Annual Promotion
With its twenty-four-karat gold rolling papers crafted from edible gold, standing apart from the crowd is something Shine Papers does very well. Which is...
