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Terpenes: The Secret Sauce for Marketing Cannabis
“Terpenes” is a term thrown around a lot in cannabis circles, although not everyone knows what they are. But if you’ve taken a walk...
That High Couple Share Their Top YouTube Tips
What are your tips for creating a successful YouTube channel?
The two most important things for anyone starting out on YouTube (or any platform) are...
Green With Envy Over Greenlane’s Corporate Culture
According to Simon Sinek, corporate culture guru and author of Start With Why, “Your company doesn’t have a culture. It is culture.” With that...
In Cannabis Branding and Marketing, Expertise Counts
I recently was listening to an investors conference call for a large company in the cannabis sector when suddenly I had an epiphany.
I have...
Cannabis Influencer Kitty Kitty Bang Bang Shares Her Top Tips
Kitty Kitty Bang Bang (@bangkittybang) is a cannabis influencer, advocate, entertainer, model, photographer, and stylist. Her background in performance and musical theater is evident...
2019 Best Companies to Work for in Cannabis
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Ionic Is Changing the Face of Cannabis and Creating a Social Revolution
Christian Struzan grew up in a time and place where cannabis use no longer was covert or a sign of rebellion.
Ironically, Hollywood—where cannabis was...
Sometimes the Packaging Is the Product
How many readers are over the age of 50? And how many are women? If you fall into these two categories, you’re in luck…this...
Surviving the Harsh Realities of Branding
A few years ago, I had the privilege of speaking at a major cannabis conference about marketing and branding. The room was packed with...
How 401(k)s Can Benefit Cannabis Company Employees and Employers
As the cannabis industry matures and companies grow, acquiring and retaining talent is becoming more competitive. To adapt, companies must adopt incentives employees seek,...