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Tag: consumer data
Demystifying Your Market with Zero-Party Data
From a brand’s perspective, understanding consumer preferences and behaviors is paramount. Market researchers hold the key to unlocking these mysteries through “zero-party” data, the...
Beyond the Cannabis Data: Q&A with New Frontier Data’s Gary Allen
It’s 2023, and some form of cannabis use is legal in the vast majority of states. Market analysts still predict big growth for the...
Examining the Growth of Infused Beverages in North America
After the extraordinary winter most of North America suffered through this year, the balmy weather of last May and June may feel like a...
‘Big Data’ Gets Bigger
Data will power the future of the cannabis industry. Two recent high-profile partnerships highlight the value of accurate consumer insight.
In one, cannabis data analytics...