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Tag: demographics
Bridging the Generation Gap: Key Insights for Dispensaries and Brands
LEMOYNE, Pa. – Cannabis retailers may want to reconsider their merchandise mix and sales approaches in light of a new multigenerational survey of cannabis...
March and Ash Believes in Bespoke
Slapping buzzwords like “green” or “leaf” on a company logo was all the rage in the industry’s early days. Since then, many operators have...
A Surreal Sanctuary Takes Off in New York City
Dispensaries could interpret a “travel” theme in a number of different ways. A psychedelic celebration of trippiness could be fun. A jumble of hot...
Marketing Comms: Overlooked Opportunities and Low-Hanging Fruit
For many operators in the industry struggling to survive, marketing has become all but an afterthought.
It’s easy to play the blame game here: illicit...
An Ad Man’s Marketing Advice
Advertising is about spotting boundaries and providing novel solutions to both immediate and long-term problems. I’ve been an account manager in the digital marketing...
Headset Highlights Key Industry Trends In 2023 Demographics Report
SEATTLE -- Headset, the leading provider of data and analytics to the cannabis industry, today released its report highlighting key demographic trends within the...
How to Win Cannabis Customers and Influence People
Consumers have many choices in today’s environment, and
they’re always on the hunt for better deals, better service, better aesthetics,
better products, and better perks. Retailers...
MedMen: Marketing the Future of Cannabis
Fast Company, AdAge, Business Insider, Adweek, and CNBC – and that’s just in the last month. It may be premature to call MedMen the...