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Tag: Featured Story
10 Cannabis-Friendly Celebrity Instagrams to Follow in 2019
From musicians to actors to comedians, it seems celebrities really are just like everyone else. They love their pets, snap pics of what’s on...
How Smart Breeding and Purposeful Marketing Can Save Craft Farms
Originally from Rhode Island, Kevin Jodrey spent years as a self-professed outlaw grower in California before going legal. In 2008, he joined a dispensary...
Next Generation Marketing: How to Utilize Brand Ambassadors
In the ever-evolving landscape of cannabis, market competition is becoming fiercer. To stay ahead of the curve, many companies are turning to marketing tactics...
10 Cannabis Instagram Influencers You Need to Follow Now
In the digital age, companies must take their message directly to the masses.
Cannabis companies, especially. Shut out of many traditional forms of advertising, brands...
Cannabis Goes Silver
Last summer, as part of an effort to help seniors learn more about cannabis, Canopy Growth Corp. loaded a bus at a nursing home...
Sunboldt Grown’s Sunshine Johnston and the Art of Doing Nothing
With California’s permanent cannabis regulations recently finalized, licensees have a stable foundation of compliance upon which to build their branding and marketing, which is...
Jimmy Buffett Launching “Coral Reefer” Cannabis Brand
Orlando, Fla. – Jimmy Buffett will debut his line of cannabis products under the brand name Coral Reefer at Surterra Wellness in Orlando on...
THC, CBD, and the FDA: What to Expect at Federal and State Levels
With CBD (cannabidiol) becoming mainstream and federal cannabis legalization on the horizon, many are asking how the U.S. Food and Drug Administration will regulate...
Dream Biggie: Iconic Rapper’s Son Launches Cannabis Brand
C.J. Wallace has big, or perhaps B.I.G. dreams. The son of one of hip hop's greatest talents is launching Think Big, a cannabis brand...
Craft a Brand That Is Unique, Compelling, and Credible
For the past few years, I’ve been advocating the need for cannabis companies to actively pursue a more mainstream, disciplined approach to brand-building. There’s...