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Tag: Featured Story
Negligent Storytelling: The Heart of Cannabis Marketing Failures
Despite its many challenges, cannabis is supposed to be one of the most exciting industries in the modern age.
And make no mistake, safe access...
Green Qween Embraces the LGBTQ+ Community with Style
While cannabis stores in much of the country need to serve a broad customer base within a defined radius, retailers in mature, saturated markets...
8 Tips to Minimize Cybersecurity Risk
The cannabis industry is not immune to cyberthreats. Many Canadian businesses lost millions after a distributor for the government-operated Ontario Cannabis Store was hit...
The Popularity of Flower is Declining in Regulated Markets
THC potency, effect, and price dominate the decision-making process at retail counters in regulated markets, but the next generation of consumers is moving away...
Why Clean Cannabis Matters
All cultivation operations face the potential danger of biological contaminants such as mold, yeast, Aspergillus, E. coli, Salmonella, and other harmful pathogens. In most...
18 Brand Aesthetics We Love
Packaging has been a critical component of commerce for millennia. From the earliest days of trade and barter, people have used a variety of...
Keeping a CBD Brand Relevant with and without Federal Guidance
High prices and a lack of noticeable effects have stopped nearly 20 percent of consumers from continuing their cannabidiol (CBD) regimen. However, savvy brands...
The Unionization of Cannabis
Teamsters Local 777 members walked off their jobs at two of Green Thumb Industries’ Rise Cannabis shops in Illinois the day before 4/20. For...
Packaging: Beyond the Aesthetics
Brands long have recognized the importance of packaging as a means of conveying their ethos, brand promise, and moral compass. Packaging plays a significant...
How Heritage Brands Can Expand Their Reach
In the old days, reputation was everything in the world of cannabis. Without the benefit of government regulation, internet searches, or scientific research, trust...
