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Tag: Featured Story
Meta Allows CBD Advertising
MENLO PARK, Calif. – Hemp and CBD product manufacturers and sellers are blocked from three fewer advertising channels after Meta Platforms Inc.—parent company of...
The Brand Marketing Struggle Is Real
Every category of brand marketing has its challenges, but cannabis brands may have the most difficult path to success. Pharmaceutical ads in national print...
New York Takes a Bite Out of Illicit Cannabis Sales
NEW YORK – New York Police Department officers and state tax agents raided several illicit dispensaries in Manhattan this week, following through on Governor...
An Ad Man’s Marketing Advice
Advertising is about spotting boundaries and providing novel solutions to both immediate and long-term problems. I’ve been an account manager in the digital marketing...
Edibles Consumers Desire High-Potency Product Packaging
Edibles are an invaluable segment of the cannabis industry. From classic THC-infused brownies to flavorful fruit-filled gems, edibles have captivated the imagination of medical...
Bud Rot: Spotting, Treating, and Preventing Botrytis
Updated July 2024.
Bud rot—also known as botrytis or bud mold—is a common fungus problem that affects cannabis grow rooms and farms across the entire...
Feds Signal Delta-8 Edibles Crackdown in New Warnings
SILVER SPRING, Md. – The federal government is cracking down on delta-8 edibles that resemble popular snack foods, according to letters two agencies sent...
Medical and Adult-Use Pricing Trends
As new states open their doors to the cannabis industry, companies that win licenses are faced with some important choices regarding where and how...
How to Build Consumer Loyalty
Ask any marketer with a basic grasp of the customer-acquisition process, and they’ll tell you it’s much cheaper to retain an existing customer than...
The Herbary Succeeds with Vintage Apothecary Charm
With deep apothecary cabinets, scalloped-tile ceilings, marble countertops, and sketches that could as easily adorn a botanist’s notebook as dispensary walls, Canadian chain The...















