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Tag: Featured Story
Packaging: Where Artistry Meets Innovation
Step into a cannabis retail store, and you’ll find one of several scenes. You may see shelves and display cases filled with eye-catching, colorfully...
You Can’t Judge a Book by Its Cover … or Can You?
“You can’t judge a book by its cover.”
I can vouch for that. I’ve read some truly terrible books encased in gorgeous jackets. Sadly, I’m...
The Disruptive Beverage Maker That’s Bubbling with Originality
Perhaps more than any other consumer-packaged-goods form factor, the beverage category has a tendency to follow trends. The once-fringe sparkling water brand LaCroix capitalized...
5 Steps You Can Take To Discourage Illicit Cannabis Operators
From cultivation to retail sales, illicit operators are undercutting legal businesses that pay steep licensing fees, jump through ever-changing regulatory hurdles, and contribute significant...
Navigating the Weird World of Cannabis Social Media
Brands rely heavily on social media to raise awareness. With relatively low overhead costs and the potential for considerable reach, a robust social media...
9 of the Latest AI Tools for Cannabis Marketers
Artificial intelligence (AI) is beginning to feel like the next seismic technological shift, steadily pouring into every facet of modern life—business, art, education, politics,...
Feds Allege $60M Industry Ponzi Scheme and Shut Down WeedGenics
WASHINGTON – Two individuals behind the company WeedGenics are accused of running a Ponzi scheme and spending tens of millions of dollars on luxury...
Fighting for Proper Compensation as a Black Content Creator
Eight seconds. Frighteningly, a recent study from Microsoft found that the average human attention span has dropped by 25 percent over the last few...
If You’re Not Selling to Budtenders, You’re Doing It Wrong
Targeting the right people along the supply chain, as opposed to focusing on the end user, is an essential part of gaining market share...
Pop-Ups Are a Gateway to Increase Revenue and Grow Relationships
Pop-ups offer many ways for dispensaries, cultivators and manufacturers to amp up revenue and familiarize customers with their products.
Although state and local regulations may...
