Tag: Featured Story
What Will Cannabis Trade Shows Look Like in the Future?
The shows they are a-changin’. In size, scope, and venue, conferences, expos, and conventions will take on a new complexion going forward, starting this...
Cannabis Trade Show Strategies
After a year-and-a-half break while the world reeled and readjusted to the COVID-19 pandemic, events came roaring back in the second half of 2021....
German Recreational Cannabis Market Poised To Be Europe’s Largest
With more than 83 million people, Germany is the most populous country in Europe. It’s also the continent’s strongest economic engine, with a $3.8-trillion...
Cannabis Jobs and Salaries Are on the Upswing
While the cannabis industry is unique in many ways (e.g., selling Schedule 1 drugs), it also bears many similarities to traditional manufacturing businesses that...
As Sun-Grown Cannabis Prices Plunge, Farmers Brace for the Future
A few years ago, a frosty pound of outdoor or greenhouse flower in California could fetch $1,500 to $2,000 in both legal and illicit...
Insight from Trade Show Marketing Expert David Torres
As businesses prepare for 2022, questions remain about the status of cannabis trade shows in the coming year. From the challenges posed by the...
3 Ways to Break Cannabis Stigmas
Consumption has climbed to record rates in the U.S., but many consumers still harbor dated cannabis stigmas. Considering the decades of anti-cannabis messaging promulgated...
How to Advertise Cannabis on Premium Channels
Effective professional marketers know if you want to reach to a target audience, you need to meet them where they are. For cannabis marketers,...
Europe Is on the Cusp of Legalizing Adult-Use Cannabis
While the U.S. has moved steadily forward with its patchwork of state-by-state cannabis laws, a similar movement has been occurring in Europe for years...
Influential People of Color in Cannabis
As we survey the landscape in 2022, it’s clear the cannabis industry’s work has only begun when it comes to creating a vibrant, diverse...