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Tag: Featured Story
Marketers Should Focus on Customer Need States, Not THC Levels
Most cannabis marketing efforts still can be summarized with three letters: THC.
As the primary psychoactive compound in cannabis, tetrahydrocannabinol (THC) levels long have been...
The Industry’s Supposed Death Has Been Greatly Exaggerated
While traveling recently I ran into Bud, a cannabis industry veteran, who I had known since I was a teenager. He is a big...
I Spoke to 25 VC Fund Managers. Here’s What I Learned.
At Poseidon, we track close to fifty funds investing in private cannabis companies. In the current economic climate, only about half are active. Despite...
New York’s Retail Bottleneck Could Fuel a $7.2B Illicit Market
NEW YORK CITY – Illicit operators in New York are expected to capture $7.2 billion in untaxed revenue by 2030, according to a new...
5 Bucking Machines to Boost Efficiency
Cannabis bucking machines can dramatically increase the efficiency of the post-harvest process and reduce labor costs. When cultivators and processors integrate the right bucker...
Which States Could Expand Cannabis Legalization in 2023?
Oklahoma voters rejected a ballot initiative to legalize cannabis for adult use during a special election this month by a margin of 62 percent,...
How to Build a Successful Collaboration
When global advertising trade publication Adweek discusses your campaign in a positive light, you know you’ve hit your mark. When the magazine hosts a...
Raphael Mechoulam, ‘Father of Cannabinoid Research,’ 1930-2023
JERUSALEM – Raphael Mechoulam, PhD, a professor and researcher at Hebrew University School of Pharmacy, passed away in Jerusalem in early March. He was...
11 Collaborations Done Right
The past few years have seen a surge in brands from a wide variety of industries partnering to share and cross-pollinate audiences. Mainstream consumer...
Emerald Conference Highlights Desire for Better Scientific Data
The eighth-annual Emerald Conference, an interdisciplinary cannabis science event, was an intellectual celebration of the cannabis plant for the inquisitive, data-hungry minds of the...