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Tag: Featured Story
A Targeted Approach to Cannabis Consumer Marketing
If the Hollywood stereotype of a typical cannabis consumer ever has been accurate, it certainly isn’t anymore. Over the past fifteen years, the social...
Cannabis Trends to Watch This Year
It’s 2022, and cannabis has never been so legal. Throughout the United States, dispensaries are preparing their product mix for the duration of the...
Josephine & Billie’s: Honoring the Past While Pursuing Social Equity
National media hype surrounding a new dispensary opening typically is reserved only for when cannabis plants a big green flag somewhere audacious — like...
Emulsion Technology Breaks New Ground with Cannabis Beverages
It’s been almost a century since the end of Prohibition. Since then, cannabis has been one of the precious few examples of consumer goods...
3 Tips for Employee Training
As cannabis professionals and entrepreneurs know, it’s not easy to train new hires within small, disparate regulatory markets. A budtender, grower, cannabis insurer, or...
Exhibits, Booth Space, and Other Trade Show Expenses
The United States claims the global title when it comes to conference and exhibition space, with an aggregate of 73.7 million square feet, according...
What Will Cannabis Trade Shows Look Like in the Future?
The shows they are a-changin’. In size, scope, and venue, conferences, expos, and conventions will take on a new complexion going forward, starting this...
Cannabis Trade Show Strategies
After a year-and-a-half break while the world reeled and readjusted to the COVID-19 pandemic, events came roaring back in the second half of 2021....
German Recreational Cannabis Market Poised To Be Europe’s Largest
With more than 83 million people, Germany is the most populous country in Europe. It’s also the continent’s strongest economic engine, with a $3.8-trillion...
Cannabis Jobs and Salaries Are on the Upswing
While the cannabis industry is unique in many ways (e.g., selling Schedule 1 drugs), it also bears many similarities to traditional manufacturing businesses that...