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Tag: Featured Story
Clever Marketing Tactics and How to Leverage Them
In the spring of 2017, Lowell Herb Co. made one of the first big viral media splashes in the cannabis industry when it announced...
High Finance: What Makes a Good Acquisition Target?
The cannabis industry is unique in many ways, but it still follows the same basic template every new industry follows as it evolves through...
To Create Fans, Give Cannabis Branding a ‘Soul’
We’ve said it many times on these pages: A brand is more than the sum of its collateral parts. Logo, packaging, marketing materials, advertising...
Cannabis Not Suffering Retail Inflation
If you’ve been to the grocery store lately, you’ve probably noticed prices creeping up. The increase is directly caused by a recent spike in...
Colliers: ‘No Stopping Cannabis Real Estate Behemoth’
TORONTO – Cannabis tenants revitalize struggling properties and attract complimentary businesses, according to a new report from international real estate services and investment management...
Potential Municipal, State Bankruptcy Crisis Could Help End Prohibition
Financial institutions in the United States, including state-chartered banks, are inextricably intertwined with the federal banking system and federal law. Since cannabis is considered...
Home Values Soar in Legal States
ST. LOUIS – Consumers aren’t the only ones getting high in legal states. According to a new report from nationwide brokerage service Clever Real...
How to Drive Social Media Engagement with Authenticity
Experts estimate more than 55 percent of the total global population uses social media. A staggering 521 million new users joined social media channels...
14 Cannabis Brand Archetypes
While all brands are bound to play within the rules and regulations of their respective states and municipalities, they must seek creative ways to...
Canadian Ingenuity Informs International Dispensary Designs
As the industry matures, one of the most noticeable trends is a shift toward high-end dispensary designs. In many jurisdictions, shops no longer are...