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Tag: Featured Story
Cannabis Marketing 101: Meet Your Audience Where They Socialize
Understanding your target audience is key to executing effective marketing strategies and increasing brand equity. But "understanding” isn't a destination. It's a journey. For...
Lessons in Marketing and Fishing
I have worked in the advertising and marketing industry for longer than most. I’ve seen the rise of the internet, the demise of network...
Is Organic the Way Forward for the Cannabis Industry?
Like every other consumed product, organic cannabis is riding a wave of interest from consumers seeking a clean and sustainable alternative to the mainstream....
Inequity in Cannabis Spurs Creation of New Equity Trade Certification Mark
SAN FRANCISCO – The United States Patent and Trademark Office (USPTO) granted trademark registration to Original Equity Group (OEG) for its EQUITY TRADE certification...
YouTube Changes Monetization Policy, but Will Cannabis Channels Benefit?
SAN BRUNO, Calif. – YouTube was created in 2005 and quickly became ingrained in our culture. It is now the most popular platform to...
How Robots, Drones, and Other Mechanisms Are Changing the Way We Work
For an industry that sprang from remote mountain farms and rundown warehouses, the cannabis industry has come a long way over the past decade...
How the Pandemic Is Influencing Packaging Design
Something must have happened to people during the pandemic. I think being cooped up has caused some creative types to let their minds wander,...
What Does Credibility Look Like in 2021?
Recently, well-known publications including Rolling Stone, which has been in print for fifty-three years, have caused quite a stir by offering “thought leaders” the...
Urbn Leaf: Spreading San Diego Chic
Urbn Leaf was among the first cannabis retailers to recognize the outsized role sharp interior design would play in the burgeoning adult-use market. The...
New York Becomes Newest State to Legalize Adult-Use Cannabis
ALBANY, N.Y. – Legalization has finally arrived in New York after several years of ill-fated attempts. The Empire State became the sixteenth state to...