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Tag: Featured Story
Shifting Behaviors Drive Marketing Opportunities
The events of 2020 fundamentally altered consumer behavior and, in turn, the cannabis industry. To be fair, we knew last year would be transformative...
Legal Perspective: California’s Cannabis Appellation Program
The specific location of a product’s origin is more important with some products than others. Wine is the classic example, as the soil and...
Human Resources Advice for Launching and Scaling Up
Despite the pandemic, cannabis sales are skyrocketing. Americans spent more than $18 billion on cannabis products in 2020—a 71-percent increase over 2019 revenues. Many...
Marketing: 3 Ways to Ensure Your Brand Stands Out
The legal cannabis industry is having more than a moment. Not only is revenue expected to top $40 billion in sales annually within the...
How to Create a Dynamic Salesfloor
The pandemic accelerated the retail sector’s adoption of ecommerce, some pundits say by as much as five years. A recent survey by Big Commerce...
International Standards Body Develops New Cannabis Standards
W. CONSHOHOCKEN, Pa. – In yet another sign of growing mainstream acceptance of the cannabis industry, globally recognized voluntary standards body ASTM International’s cannabis...
Three Powerful Strategies for Attracting New Customers
During a tumultuous year that sent thousands of traditional retailers and brands reeling, legal cannabis emerged as a dark horse in the U.S. consumer...
Myth-Busting: Are ‘Strain-Specific’ Cannabis Edibles Effective?
When I explain the science behind the sleep brand dreamt people frequently ask “What strain are you using? Indica, right? Indicas are for sleep.”...
How to Approach the European Cannabis Market
With the American cannabis industry in full-scale growth mode, many companies are in a mad dash to gain a foothold from coast to coast....
Dispensary Design Trends for 2021
My first dispensary design assignment for mg Magazine in early 2019 took me into the affluent Los Angeles neighborhood of Woodland Hills to profile...