Gen Z | mg Magazine – Premier B2B Cannabis Magazine

Data science and big data technology. Scientist computing, analysing and visualizing complex data set on computer. Data mining, artificial intelligence, machine learning, business analytics.

Bridging the Generation Gap: Key Insights for Dispensaries and Brands

Lifestyle Brittany Gambrell

LEMOYNE, Pa. – Cannabis retailers may want to reconsider their merchandise mix and sales approaches in light of a new multigenerational survey of cannabis...

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High Spirits: Branding Cannabis Beverages the Right Way

Marketing Dan Serard

Dry January, sober-curious, mindful drinking… The list of contemporary slang for reducing alcoholic beverage consumption grows lengthy, indicating just how devoted people are to...

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Survey Shows Gen Z Likes Smoking Cannabis More than Drinking Alcohol

Lifestyle Allison Ipswich

DENVER - A recent study conducted by Veriheal reveals a significant trend among Gen Z favoring cannabis over alcohol and tobacco. The survey, which...

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4 Ways Going Green Can Boost Your Bottom Line

Flower & Cultivation Lauren Vinopal

Research published in the journal Energy Policy found annual carbon emissions from inefficient indoor cannabis cultivation in the U.S. are similar to emissions produced...

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How to Engage with Gen Z in 2023

Marketing Taylor Engle

The beginning of the legal cannabis industry was defined by excess, and in response, the market catered to the most obvious group that had...

Selling the Sizzle and the Steak

Retail Operations Betsy Pisik

It used to be so easy to buy cannabis: Call your source, or maybe drop in on a neighbor. Then head shops became a...

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Gen Z Is Changing the Face of Retail

Consumer Experience Cy Scott

In the early 1970s, thanks to a group of teenage friends at San Rafael High School in California who met daily at 4:20 p.m....

Data Analysis: The Consumer Demographics Driving Sales

Marketing Cy Scott

As legal cannabis becomes increasingly accessible and popular in North America, more brands and retailers are trying to gain precise insights into who their...

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How to Drive Social Media Engagement with Authenticity

Marketing Marnie Nathanson

Experts estimate more than 55 percent of the total global population uses social media. A staggering 521 million new users joined social media channels...