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What Makes a Cannabis Brand? The Answer Lies Beyond the Logo

What companies have done a great job with branding? I really like what Canna Bath Co. has done. They were having difficulties getting products into...

Packaging: The First and Last Step of Brand Building

Okay, I admit it. I am looking for trouble right out of the chute. How can anything be both the first and last step?...

Sometimes the Packaging Is the Product

How many readers are over the age of 50? And how many are women? If you fall into these two categories, you’re in luck…this...

How to Create Great Packaging in 4,952 Easy Steps

YOU have a cannabis product. It needs to be packaged. Sounds simple enough. So, you find some container to stick it in, slap on...

Hippo Packaging’s Kary Radestock Gets It All Wrapped Up

Hippo Packaging’s Kary Radestock isn’t only about designing pretty packages. She and her team create consumer experiences. With attention to detail, innovative packaging and branding...

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