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Hands hold an unbranded textured package as ripples radiate from a fingertip.

The Product Experience Begins Before the Package Opens

Before consumers read a label or try what’s inside, they have already begun judging a product’s quality, credibility, and value. Packaging strategist Kary Radestock explains how materials, structure, texture, and opening mechanics create the first product experience and why successful cannabis packaging makes a promise the product can actually keep. The strongest designs don’t merely attract attention on the shelf; they build confidence in the consumer’s hands.

Hippo Premium Packaging Honored with Prestigious Pac Global Packaging Award

SAN DIEGO, Calif. --  Hippo Premium Packaging, a leading provider of innovative and sustainable packaging solutions, received a prestigious Pac Global Packaging Award for their outstanding...

Packaging: Beyond the Aesthetics

Brands long have recognized the importance of packaging as a means of conveying their ethos, brand promise, and moral compass. Packaging plays a significant...

Packaging: Where Artistry Meets Innovation

Step into a cannabis retail store, and you’ll find one of several scenes. You may see shelves and display cases filled with eye-catching, colorfully...

Hippo Unwraps New “Earth Friendly” Sustainable Packaging Collection

LAS VEGAS -- Hippo Premium Packaging (www.hippopackaging.com), the award-winning provider of custom packaging and branding solutions to the cannabis and hemp industries, announced it...

Packaging Responsibly for Compliance and Public Opinion

Recently, the State of New York proposed new rules governing the packaging of cannabis products as it readies for legal adult-use sales. Labels will...

Packaging: The Finishing Touch

Product packaging is an extremely important element in expressing a brand. Consumers touch and feel it, they judge it, and they form a deeper...

Supply-Chain Disruptions Hit Cannabis Packaging

The pandemic has forced businesses to reexamine their operations and make tough but necessary changes to their business models. Many suppliers shut down or...

How the Pandemic Is Influencing Packaging Design

Something must have happened to people during the pandemic. I think being cooped up has caused some creative types to let their minds wander,...

Kary Radestock Celebrates Hippo Premium Packaging’s Birthday in Canna Years

According to the American Kennel Club (AKC), Hippo Premium Packaging is now thirty-eight years old—in dog time. But don’t try to do the math....

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