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Tag: Partnerships
5 Keys for Successful Marketing Partnerships
Today’s cannabis brands are looking for meaningful ways to engage with a generally younger, more tech-savvy, and more sustainability-conscious demographic. This audience evolution goes...
How Heritage Brands Can Expand Their Reach
In the old days, reputation was everything in the world of cannabis. Without the benefit of government regulation, internet searches, or scientific research, trust...
How to Build a Successful Collaboration
When global advertising trade publication Adweek discusses your campaign in a positive light, you know you’ve hit your mark. When the magazine hosts a...
What’s in a Name? The Promise and Peril of Celebrity Partnerships
Caroline Yeh was at Hall of Flowers in Santa Rosa the day after her brand, TSUMo Snacks, announced a product collaboration with rapper Snoop...
Brands of the Rich and Famous
While cannabis may still have some distance to go before it’s truly normalized, the plant and related products are no longer exactly taboo. This...
Partnerships Are Particularly Crucial and Complicated in the Cannabis Industry
There’s a quote that floats around from time to time: “You are the average of your peers.” If you surround yourself with ambitious, smart,...