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Tag: target audience
Enhancing Email to Improve Engagement
I’m just going to be blunt: Nobody wants to read your marketing email.
Consider the average inbox. Whether the account is personal or corporate, it...
Architects & Designers Spill Secrets for Customer Experience Magic
In this rapidly evolving market, the interior design of a dispensary does more than merely showcase products; it also offers customers a unique and...
Negligent Storytelling: The Heart of Cannabis Marketing Failures
Despite its many challenges, cannabis is supposed to be one of the most exciting industries in the modern age.
And make no mistake, safe access...
5 Signs It’s Time to Rebrand
The media is full of reports about companies “rebranding.” Typically, what they mean is a company has refreshed elements of its visual identity: adopted...
What Makes a Cannabis Brand? The Answer Lies Beyond the Logo
What companies have done a great job with branding?
I really like what Canna Bath Co. has done. They were having difficulties getting products into...