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New Year’s Eve celebration with non-alcoholic and cannabis-inspired drinks replacing traditional booze

Cannabis Drinks vs. Booze for New Year’s

Younger consumers are still celebrating — they’re just drinking less alcohol. From sober-curious New Year’s Eve parties to low-dose THC spritzers replacing champagne, cannabis beverages are reshaping how people socialize. For retailers, the shift represents a rare opportunity to capture a moment historically owned by booze. Here’s what the data, culture, and operators say about selling cannabis drinks during peak celebration season.
Edibles.com launches in Texas, offering top-shelf gummies, lozenges, and beverages infused with hemp-derived THC (Image: Creative Team / mg Magazine)

Say It with Weed: Edible Arrangements® Bites into Hemp

ATLANTA – The company that rules the market in fruit bouquets has branched into a wholly different kind of deliverable treat. Edible Brands®, the...
Lagunitas hi-fi sessions cannabis infused beverages

Beverage Category Awash in Sales

Infused beverages haven’t caught on as fast as many insiders predicted, but they are poised to command a growing share of the market as...
Branding infused beverages by elenathewise Depositphotos mg Magazine

High Spirits: Branding Cannabis Beverages the Right Way

Dry January, sober-curious, mindful drinking… The list of contemporary slang for reducing alcoholic beverage consumption grows lengthy, indicating just how devoted people are to...

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