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Finding the Flower Within the Weeds
The green rush for cannabis ignited by adult-use legalization in Colorado and Washington state ten years ago has more and more companies looking to...
Adult Use Is Transforming Customer Dynamics Across the Country
As medical cannabis markets expand to include adult use, history shows demand soars. Brands and dispensaries need to move quickly to capitalize on this...
Instagram vs. Cannabis: Is It Still a War Worth Fighting?
It’s no secret that Instagram has waged war on the cannabis industry. From banned hashtags and safety controls to completely shutting down accounts, the...
Packaging: The Finishing Touch
Product packaging is an extremely important element in expressing a brand. Consumers touch and feel it, they judge it, and they form a deeper...
3 Big Marketing Missteps to Avoid in New and Emerging Markets
A patchwork of strict regulations and vague guidelines across North America has created a difficult path for marketers to navigate, one that regularly lands...
The Inflection Point for Cannabis Brands Is upon Us
On August 3, 2014, cannabis advertising kicked off in the United States in a big way: Leafly ran a full-page ad in The New...
Cannabis Brands Find Success with Social Media Alternative Cameo
Digital marketing in cannabis can be a headache. Between restrictions on traditional avenues such as Google Adwords and a lack of support from popular...
5 Dos and Don’ts for Dispensary Loyalty Programs
The cannabis retail market is getting crowded, making it more difficult and expensive to attract new customers every year in established markets. Implementing a...
Beyond the Basics of Branding
Red Antler, named for the fastest-growing cells in the animal kingdom, is a brand-building agency that focuses on startups. In fact, the company often...
Data: Getting the Right Message to the Right Audience
In a recent marketer survey conducted by NXTecK and the Cannabis Marketing Association, more than 80 percent of respondents said getting their message to...