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What $1,100 Taught Me About Cannabis Philanthropy
Social Dispensary’s giving program began with roughly $1,100. Since 2022, contributions tied to eligible sales have generated more than $143,000 for local nonprofits. Co-founder Josh Riggs explains how a dependable funding model keeps the program going through lean quarters, how he measures customer engagement without overstating the results, and why employees and brand partners remain part of the commitment.
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As our industry continues its inevitable—yet agonizingly slow—journey toward becoming a mainstream player in the consumer packaged goods (CPG) sector, marketers in the industry...
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Despite widespread legalization and social acceptance of
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