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What We Can Learn from the 7% Decline in Consumer Spending
Cannabis analytics firm New Frontier Data recently made a sobering discovery as it relates to current economic conditions across the United States. According to...
Use the Right Technology for Sophisticated Decisioning
Technology can move retail significantly forward when focused in the right direction. Predictive analytics, audience-building, consumer profiling, and advertising attribution all offer sophisticated decisioning to...
Growing Like a High-Tech Weed
Until recently, “the future of cannabis” meant the end of draconian drug laws, increased patient access, and federal legalization of a safer recreational alternative...
There’s Untapped Potential in the Billion-Dollar U.S. Homegrow Market
Today’s legal industry focuses heavily on the retail and cultivation space, and as a result, conversations and awareness around homegrowers are few and far...
Design and Purpose Stand Out at Woody Harrelson’s The Woods
Celebrity cannabis brands work best when the figures behind them are known consumers of the product and earnest in their vision of bringing something...
California Cannabis: Analyzing Shifting Consumer Trends In The Golden State
Each year, the cannabis industry attracts new entrepreneurs and businesses because of its immense potential for growth. By 2025, the total annual United States...
How to Acquire New Customers and Keep the Ones You Have
The time, energy, and money spent to acquire customers come at a premium cost. So why let them slip through your fingers? While producing...
Gen Z Is Changing the Face of Retail
In the early 1970s, thanks to a group of teenage friends at San Rafael High School in California who met daily at 4:20 p.m....
How to Choose and Use the Ideal Dataset
New Frontier Data was founded to fill the void created by a lack of vetted professional data sources for the nascent cannabis industry. Eight...
Accessibility Is a Strategy for Success in the Cannabis Industry
Established under precarious legality, the cannabis industry was forced to build a viable marketplace in a constant state of uncertainty. The entrepreneurs of the...
