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New Year’s Eve celebration with non-alcoholic and cannabis-inspired drinks replacing traditional booze

Cannabis Drinks vs. Booze for New Year’s

Younger consumers are still celebrating — they’re just drinking less alcohol. From sober-curious New Year’s Eve parties to low-dose THC spritzers replacing champagne, cannabis beverages are reshaping how people socialize. For retailers, the shift represents a rare opportunity to capture a moment historically owned by booze. Here’s what the data, culture, and operators say about selling cannabis drinks during peak celebration season.
Four people clink colorful sparkling beverages in elegant glassware at a warm, upscale setting, symbolizing the shift toward low- and no-alcohol and cannabis-infused drink trends.

Alcohol Sales Slide While Cannabis Drinks Surge Toward $2.8B Market

Cannabis beverages are stepping into the spotlight while alcohol consumption rapidly falls as Americans rethink their drinking habits. A new report forecasts U.S. cannabis drink sales will reach $2.8 billion by 2028, growing nearly seven times faster than alcohol. From infused seltzers to low-dose tonics promising relaxation or recovery, innovation is bubbling across the category as health-conscious and budget-minded consumers seek alternatives to traditional beer, wine, and spirits.
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Levia’s Originators to Re-Acquire Cannabis Beverage Brand

GEORGETOWN, Mass. -- Kristin and Eric Rogers have reached an agreement with Ayr Wellness Inc. to re-acquire cannabis beverage brand LEVIA, pending customary closing...
cannabis drinks expo poster with black background with dark green cannabis leaves in the foreground on the right is a black and white photo of a person in a dress with a giant red frozen cocktail covering her face and in the upper left is the text Cannabis Drinks Expo

Cannabis Drinks Expo: Discover skyrocketing category from hemp-based sports drinks to cocktails

Cannabis Drinks Expo, a super hit b2b trade show returns in July, providing the cannabis and drinks industry a unique platform to do business,...
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Aluminum Cans May Be Siphoning the Potency from THC-Infused Beverages

Consumers of THC-infused beverages should always pay close attention to the products they are ingesting—but now they have one more thing to consider before...

Gobbling Up the Market: Consumers Increasingly Seek Ingestible Products

Consumers have spoken, and they want to consume cannabis. In rapidly growing numbers, both connoisseurs and the curious prefer cannabinoid-infused treats, snacks, drinks, and...
Corona cannabis industry mg Retailer 1

Corona Beer Parent Company Invests $4 Billion into Cannabis

VICTOR, NY- The maker of Corona and Modelo is making a major investment into the cannabis industry. Constellation Brands is investing $4 billion in Canopy...

Molson Coors to Produce Cannabis Beverage

Montreal- One of the largest beer producers in the world is entering the cannabis industry. Earlier this week, Molson Coors announced that they have agreed to...

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