Tag: Contributor Stories
Supply Chain Systems Are Broken. Can RFID Fix Them?
No one who has a toll transponder in their car misses the days of scrambling for loose change while drivers behind you in line...
COVID-19 Is Setting a New Course for the Future of Cannabis Retail
As the world responds to the COVID-19 health crisis, cannabis brands and retailers are facing a new normal when it comes to running their...
How to Approach a Workforce Reduction with Compassion
Of the 2,000 employees working in the cannabis sector who recently were laid off, some may still be wondering what happened.
The cannabis boom has...
4 Reasons Why Your Cannabis Brand Could Fail
So, you want to launch a brand. Congratulations! Though there are no hard numbers for cannabis brand failure or success rates, according to the...
A Retailers Guide to CBD Products During COVID-19
In these challenging times when people are stuck at home and distanced from family and friends due to the coronavirus pandemic, many are looking...
Cultivation Is Competitive; Position Yourself to Stand Out in the Crowd
The cannabis market is booming—not just across the United States, but all over the world. In domino fashion, stigmas are falling and people are...
Product Packaging Is a Powerful Marketing Tool
During my more than twenty years in the business, I’ve learned one of the best returns on marketing investments comes from good signage. Having...
Jerry King’s Cannabis Cartoon | May 2020
Award-winning cartoonist Jerry King is one of the most published and prolific cartoonists in the world, selling more than 300 cartoons per month. His...
Fake News, Media Panic, and the Viral Marketing of an Actual Virus
By the time this column is published it may seem pointless, as the Zombie COVID-19 Apocalypse has consumed most of the world. Don’t say...
Preparing for Resource-Draining Lawsuits: Civil Litigation Can Be Expensive
It is common for businesses and individuals in the United States to resolve their disputes with lawsuits. Unfortunately, the maturing cannabis industry appears to...
