Tag: Contributor Stories
Time to Take a Big Swing at Federal Cannabis Legalization
When I consider the countless hours of work, the tireless tenacity, and the sheer audacity that have supported cannabis legalization efforts, I can’t help...
What Michigan Retailers Need to Know About Cannabis Regulations
In November 2018, Michigan voters approved legalizing recreational cannabis with 56 percent of the electorate voting in favor of the initiative. With 3 percent...
How Market Dynamics Determine Consumer Choices
A friend of mine owns a CBD company. They have developed great products that are expertly made and fully tested. They invested in a...
Exit Here: the Final Moment in the Customer Journey
The journey as customers leave a dispensary can be one of the most memorable experiences. They have completed their purchase—their shopping mission. So, with...
Why Automation Is Inevitable for Cannabis and Hemp Producers of All Sizes
Cannabis production soon will be as sophisticated in its automation as any other large-scale consumer packaged goods industry, utilizing systems able to power rapidly...
Plan for Success with an Editorial Calendar
Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
Quantitative Cannabis Data Is Crucial, But Why Stop There?
When it comes to market research, quantitative data is king.
Marketers want to dive deep into numbers to inform their company’s next steps.
How many people...
Marketing to the Masses
Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded in the...
Happy 4th of July! Yes, It’s Time to Plan Summer Holiday Promotions
I have to admit it: Underneath my hip Southern California
urban-chic exterior, I am a sucker for the holidays. I love fireworks on
Independence Day, turkey...
Forgotten Spaces in the Customer Journey
As customers journey through a retail environment, there are spaces they may rarely or never come in contact with. We refer to them as...
