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Tag: Earned media
How to Get Media Coverage: PR Strategies That Work
According to Muck Rack’s State of Journalism 2024, 46 percent of journalists receive more than thirty pitches per week; 49 percent say they seldom...
Blending a Modern Approach With Traditional PR Strategies
Succeeding in today’s fast-paced communications environment requires a tactful integration of traditional and modern public relations (PR) strategies, especially for brands interested in maximizing...
Defying Digital: The Resilience of Print Advertising in the Modern Age
The average person spends more than six hours online each day. Who has time to read magazines?
It turns out a lot of people still...
Six Essential Strategies for Maximizing Event Sponsorships
Conferences and trade shows are excellent ways for professionals to learn, engage, and find new opportunities. But everyone knows the real business happens after...
Marketing Comms: Overlooked Opportunities and Low-Hanging Fruit
For many operators in the industry struggling to survive, marketing has become all but an afterthought.
It’s easy to play the blame game here: illicit...
Here’s What Brands Need to Know About Earned Media
Whether your business is in cannabis or automobiles, earned media is an integral part of sales and growth. You’ve probably participated in it without...