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Tag: Featured Story
3 Valuable Marketing Lessons to Borrow from Mainstream CPG
As our industry continues its inevitable—yet agonizingly slow—journey toward becoming a mainstream player in the consumer packaged goods (CPG) sector, marketers in the industry...
Executive Insight with RAW Rolling Papers CEO Josh Kesselman
Of all the challenges companies face in the competitive United States market, building brand allegiance is one of the most daunting. Consumers, both new-to-the-plant...
11 Clever Marketing Campaigns with Serious ROI
Some marketing techniques stand the test of time. The best ones often are uncomplicated, sustainable over a long period, and deliver a hefty return...
Missed Opportunities in Cannabis Social Equity
The rapid growth of the cannabis industry has been accompanied by a pressing need to address the historical injustices of federal prohibition and provide...
Networking: Playing the Long Game the Right Way
The cannabis industry may be growing rapidly, but it remains a close-knit professional community where who you know matters. Ancillary businesses—also known as non-plant-touching...
New Study Reveals Female Cannabis Consumer Motivations for 2025
LONDON – Cannabis marketers who see 50 percent of the population as a homogeneous customer base are destined to disappoint more than they satisfy,...
Sweetgrass Botanicals Embraces Historical Charm in The Berkshires
Nestled in the heart of the picturesque Berkshires, Sweetgrass Botanicals is a beacon of community-based connection rooted in holistic health care. The region, renowned...
Executive Insight with Cannabis Bank President Carole McCormick
Only a few years ago, financial services were a rare luxury for cannabis companies in the United States. Few were able to secure even...
The Evolution of Cannabis Banking
When it first hit my desk several years ago, the idea of “cannabis banking” was much different from what the industry knows today. At...
Embracing Employee Stock Ownership Plans
Successful cannabis businesses are strategic, savvy, and clever. They have to be, don’t they? With harsh regulations like Internal Revenue Code (IRC) Section 280E,...
