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Tag: Featured Story
An Ad Man’s Marketing Advice
Advertising is about spotting boundaries and providing novel solutions to both immediate and long-term problems. I’ve been an account manager in the digital marketing...
Edibles Consumers Desire High-Potency Product Packaging
Edibles are an invaluable segment of the cannabis industry. From classic THC-infused brownies to flavorful fruit-filled gems, edibles have captivated the imagination of medical...
Bud Rot: Spotting, Treating, and Preventing Botrytis
Updated July 2024.
Bud rot—also known as botrytis or bud mold—is a common fungus problem that affects cannabis grow rooms and farms across the entire...
Feds Signal Delta-8 Edibles Crackdown in New Warnings
SILVER SPRING, Md. – The federal government is cracking down on delta-8 edibles that resemble popular snack foods, according to letters two agencies sent...
Medical and Adult-Use Pricing Trends
As new states open their doors to the cannabis industry, companies that win licenses are faced with some important choices regarding where and how...
How to Build Consumer Loyalty
Ask any marketer with a basic grasp of the customer-acquisition process, and they’ll tell you it’s much cheaper to retain an existing customer than...
The Herbary Succeeds with Vintage Apothecary Charm
With deep apothecary cabinets, scalloped-tile ceilings, marble countertops, and sketches that could as easily adorn a botanist’s notebook as dispensary walls, Canadian chain The...
The Only Constant Is Change
Here we are, going through another quirky cycle in the cannabis industry. During times of change and downturn, many pause to reflect where they...
How Curaleaf CEO Matt Darin Drives Revenue in a Tough Market
In April, cannabis giant Curaleaf received a disconcerting notification from the New Jersey Cannabis Regulatory Commission (CRC) indicating regulators planned to deny license renewals...
Glass House Responds to “Black Marketeer” Allegations with Lawsuit
LOS ANGELES – A dispute between California cannabis competitors has resulted in dueling lawsuits containing extraordinary allegations of black marketeering and reckless disregard for...
