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Tag: Featured Story
Just Open the Box Already
The cannabis industry is like Schrödinger’s cat: both legal and illegal, with its fate linked to an event that may or may not happen...
Designing the Future of Retail
We’ve all heard the adage “time is money,” but successful retailers understand space also is money. Cannabis operators need to leverage their space more...
Urbn Leaf Moves Uptown
Los Angeles’s famous Sunset Strip has a storied and often sordid history as the epicenter of sex, drugs, and rock ’n’ roll in America....
Study Reveals Chemical Differences in Indoor and Sungrown Cannabis
When it comes to cannabis, most people assume the plant’s genetics are primarily responsible for an individual cultivar’s cannabinoid and terpene content. However, it...
6 Cannabis Retail Marketing Predictions for 2023
Cannabis marketing has reached a complicated point in history. The era of adult-use legalization is over a decade old, with more states coming online...
10 Things to Consider before Launching a Pre-Roll Brand
It’s no surprise that a lot of planning goes into developing a new line of pre-rolls. What might surprise you is just how many...
SEC Charges Oregon Cultivator and Others with Financial Crimes
WASHINGTON D.C. - The Securities and Exchange Commission (SEC) has charged American Patriot Brands Inc. (APB), its chief executive officer, and five other entities...
Marketers Should Focus on Customer Need States, Not THC Levels
Most cannabis marketing efforts still can be summarized with three letters: THC.
As the primary psychoactive compound in cannabis, tetrahydrocannabinol (THC) levels long have been...
The Industry’s Supposed Death Has Been Greatly Exaggerated
While traveling recently I ran into Bud, a cannabis industry veteran, who I had known since I was a teenager. He is a big...
I Spoke to 25 VC Fund Managers. Here’s What I Learned.
At Poseidon, we track close to fifty funds investing in private cannabis companies. In the current economic climate, only about half are active. Despite...
