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Tag: Featured Story
Keeping Up With Change: 4 Lessons for Original Equipment Manufacturers
The cannabis industry is growing in multiple ways: Legalization, revenue, and sophistication all are on the rise. As the industry continues on its trajectory...
Breaking Up: How to Respond When an Employee Quits
The multi-billion-dollar domestic cannabis industry is relatively small with fewer than a half-million people employed. With a limited talent pool and a steep learning...
3 Big Marketing Missteps to Avoid in New and Emerging Markets
A patchwork of strict regulations and vague guidelines across North America has created a difficult path for marketers to navigate, one that regularly lands...
Realizing Social Equity in the Cannabis Industry Today
To navigate the evolving role cannabis plays in society, we must operate through a healing lens. American racism, bore from the imperial pursuits of...
5 Iconic Brands with Staying Power
What will the most meaningful cannabis brands of the future look like? How will we consume them, and what will they taste like? What...
The Inflection Point for Cannabis Brands Is upon Us
On August 3, 2014, cannabis advertising kicked off in the United States in a big way: Leafly ran a full-page ad in The New...
Cannabis Brands Find Success with Social Media Alternative Cameo
Digital marketing in cannabis can be a headache. Between restrictions on traditional avenues such as Google Adwords and a lack of support from popular...
California Looks to Spare Cultivators from Suffocating Taxes
California’s cannabis cultivators celebrated the idea of temporary reprieve from high taxes after warning for years that onerous levies, low prices, and suffocating regulations...
Terpenes Over THC: Redefining the Perception of Quality
Shoppers associate the effects of cannabis with THC, turning the best-known cannabinoid into the most important factor when shopping for flower and related products....
5 Dos and Don’ts for Dispensary Loyalty Programs
The cannabis retail market is getting crowded, making it more difficult and expensive to attract new customers every year in established markets. Implementing a...
