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Tag: Featured Story
Mastering the Art of the Upsell
A defining characteristic of a great salesperson is their ability to upsell. Upselling is the art of meeting the needs of the customer so...
What We Can Learn from the 7% Decline in Consumer Spending
Cannabis analytics firm New Frontier Data recently made a sobering discovery as it relates to current economic conditions across the United States. According to...
East Coast Companies Target Key User Groups with Optimism
The West Coast has blazed trails for the American cannabis industry over the past decades, but all eyes now are focused on the emergence...
Use the Right Technology for Sophisticated Decisioning
Technology can move retail significantly forward when focused in the right direction. Predictive analytics, audience-building, consumer profiling, and advertising attribution all offer sophisticated decisioning to...
Growing Like a High-Tech Weed
Until recently, “the future of cannabis” meant the end of draconian drug laws, increased patient access, and federal legalization of a safer recreational alternative...
16 Influential Technology Companies
Ten years ago, having consumed cannabis at least once was enough to qualify job-seekers and entrepreneurs for an industry gig. In a world struggling...
There’s Untapped Potential in the Billion-Dollar U.S. Homegrow Market
Today’s legal industry focuses heavily on the retail and cultivation space, and as a result, conversations and awareness around homegrowers are few and far...
3 Essentials for Developing Successful Social-Equity Partnerships
Social equity has become one of the most salient topics within the business community in the past two years—a movement catalyzed by nationwide protests...
Packaging Responsibly for Compliance and Public Opinion
Recently, the State of New York proposed new rules governing the packaging of cannabis products as it readies for legal adult-use sales. Labels will...
Design and Purpose Stand Out at Woody Harrelson’s The Woods
Celebrity cannabis brands work best when the figures behind them are known consumers of the product and earnest in their vision of bringing something...
